![]() ![]() Their delicious, small-batch, artisan gelatos are a great complement to a meal from one of Concourse's restaurants. “We're thrilled to welcome Hugh Balthrop and his Sweet Magnolia Gelato team to the Crosstown community. ![]() The company signed a five-year lease to take over the spot in the Central Atrium that was most recently Area 51 Ice Cream. plans to open a gelato shop in Crosstown Concourse this spring, our Jennifer Chandler reports. Mississippi-based Sweet Magnolia Gelato Co. ![]() Their gelato shop is located in Puck Hall in downtown Memphis. Pumpkin gelato from Sweet Magnolia Gelato Co.
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